Scotch is a rebellion, it is freedom, and more than we understand, it is justice. When unfair taxes and over-exportation endangered its survival in Scotland, Scots rebelled with illicit distilleries; when scotch became popular around the world as a man’s drink, back in Scotland women were both drinking it in abundance and helping to make it in distilleries; and finally, when the World Wars hit in the early twentieth century, distilleries all across Scotland paused the distillation of scotch and began the production of alcohol for explosives. It has and continues to inspire people to fight injustice and challenge the norm.
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